FEATURED WORK
MY FOCUS
creative problem-solving
Addressed Problems = Solutions
Whenever you get a creative brief or a job request from a client, what results are they expecting after you’ve delivered? What brought them to the point where they thought they needed something? Have they explored options other than their original request?
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Here is where we professionals come in. It’s time to dig deep, get answers to every question, collect as much data and let the strategic brainstorming sessions begin.
Once you figure out the problem and come up with the solution you have to execute it. This is generally the easiest part because it pulls from the skill sets that give us the ability to produce.
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Reading the landscape means seeing the path from beginning to completion and preparing for any obstacles that might come up. This is the time to trust instinct and not get lost in the forest.
Tactical execution
Reading the landscape for delivery
Team building
A good team gives value to individual efforts
People inherently love to have purpose. I find that trusting employees to do the tasks given is a great foundation. There is rarely a need to micro-manage, only guidance. This not only makes people feel valued but it inspires them to want to do more, take chances and speak up.
As a designer projects are always collaborative. Some clients demand more than others and that’s ok.
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In my experience 90% of the issues that arise aren't due to bad work or a missed deadline, it’s because of a missed or absent communication.
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Even if everything is going well, send out a message to the client to ask how their day is, it doesn’t hurt. You’ll never lose with a great client relationship.
Client Relationships
Letting people know you've got their backs
Rusty is among the best I have seen of Multimedia Designers based on his great attitude and his extensive knowledge and skillset from brochures, flyers and campaigns to website design.
Matt Gudorf, Chief Operating Officer
Rusty takes the time to really think about the target audience he is designing for and tailors his work to meet their needs. He is also a fun, energetic personality to have on your team.
Tracy McCallan, Corporate Meeting & Event Planner
Rusty is one of the most creative people I have ever been around. He is extremely talented and has the work ethic to go along with it too. He's very personable and is well liked by all of his peers.